About the Conversion Cockpit statistics

The Conversion Cockpit is a world first from Digistore24 and is available to all Digistore24 users free of charge.

Among other things, the Conversion Cockpit enables you to optimize your sales funnel by having access to detailed statistics.

On September 24th (the launch of the Conversion Cockpit), we revised and improved our entire tracking system. You can expect new, interesting and helpful data as well as accurate and precisely measured statistics.
Please be aware that data collected before September 24th (such as old initial products) may distort the Conversion Cockpit statistics.

To ensure that your statistics are 100% correct as of 24.09.2019, the so-called funnel entry must always be initiated via Digistore24.

What is the funnel entry and why is it so important?

By funnel entry, we mean the beginning of the sales process. As a general rule, every sales process begins with a prospective customer landing on your sales page via a URL.

However, if you use the normal URL (e.g. www.mybusiness.com/salespage) and neither a link from Digistore24 (= promolink for vendor/affiliate) nor a promopixel on your page, Digistore24 cannot collect data about how many visitors your sales page has received.

Why is that so?

The rule of thumb is...

For this reason, please use one of the following three days for your funnel entry:

Funnel entry options

What statistics are there in the Conversion Cockpit?

Total statistics

Conversion rate overview

Product statistics

Detailed statistics & split test statistics

FAQs about statistics

"I see more buyers than visitors for my initial product. Why?"

"My statistics are not correct/do not match with my information. Why?"

"I've sold add-on/shopping cart products. Where will my earnings be displayed?

"I only see earnings paid in my local currency, although I also received earnings from other currencies. Why is this the case?"


  1. In order to perform a split test on multiple sales pages, you need a service that provides you with a URL that automatically splits the traffic. Digistore24 does that for you with the promolink: On the redirect page, your customer will be redirected to one of the sales pages set up in the split test.

  2. Does not include fees, but does include refunds and chargebacks. By default, this is only for earnings in your local currency (read more here).

  3. To make things easy, let’s assume you have only had one sale for far. On September 1st, you sold a subscription product with monthly payments of €10.

    Since the payments are assigned to the order date, the €10 from the subscription payment each month will be added to the earnings made on September 1st. On November 1st, your customer will have paid 3x €10. According to the statistics, however, you earned that €30 on September 1st.

    For the October 1st and November 1st, however, no earnings are recorded, even though you received money from your customer on that day. This is because the earnings are assigned to the order date and not the date when the payment was received.

  4. Does not include fees, but does include refunds and chargebacks. By default, this is only for earnings in your local currency (read more here).

  5. To make things easy, let’s assume you have only had one sale for far. On September 1st, you sold a subscription product with monthly payments of €10.

    Since the payments are assigned to the order date, the €10 from the subscription payment each month will be added to the earnings made on September 1st. On November 1st, your customer will have paid 3x €10. According to the statistics, however, you earned that €30 on September 1st.

    For the October 1st and November 1st, however, no earnings are recorded, even though you received money from your customer on that day. This is because the earnings are assigned to the order date and not the date when the payment was received.

  6. Does not include fees, but does include refunds and chargebacks. By default, this is only for earnings in your local currency (read more here).

  7. To make things easy, let’s assume you have only had one sale for far. On September 1st, you sold a subscription product with monthly payments of €10.

    Since the payments are assigned to the order date, the €10 from the subscription payment each month will be added to the earnings made on September 1st. On November 1st, your customer will have paid 3x €10. According to the statistics, however, you earned that €30 on September 1st.

    For the October 1st and November 1st, however, no earnings are recorded, even though you received money from your customer on that day. This is because the earnings are assigned to the order date and not the date when the payment was received.

Updated on 5. June 2020

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