What multi-device affiliate attribution is useful for
Imagine the following scenario: An interested party (= potential buyer) signs up to an autoresponder on their smartphone. This means that they click on a Digistore24 promolink and then get to an opt-in form. The cookie is set on their smartphone.
The interested party then receives an email. However, they read it on the PC and click on the link to the sales page contained in the email. On the sales page, another link takes them to the order form.
Since the user has changed the device, the affiliate may not receive any commission, although they would be entitled to it. This is where multi-device affiliate attribution can be used.
By setting up multi-device affiliate attribution as a vendor, you have the advantage that you can use it to help advertise, which increases the attractiveness of your products for potential affiliates.
Activate multi-device affiliate attribution
You have 3 options to activate multi-device affiliate attribution.
If you use Klick-Tipp in the enterprise version, you can select the Activate Digistore24 Multi-Device Tracking button when setting up the opt-in form. That is all!
Click on the following link to access the corresponding guide in the Klick-Tipp documentation:
You can also set up multi-device affiliate attribution yourself. However, this requires technical know-how and is far more complicated than option 1.
You must complete these 5 steps:
Add the affiliate field to the opt-in form
Step 1: Set up an additional field “Affiliate” in the autoresponder
First go to ContactCloud > New master record field.
The field name used in this guide is Affiliate. However, the name can be chosen as desired. Row is selected as the type on KlickTipp. If you are using another autoresponder, select either Hidden input or Text at this point. Look at your provider’s documentation for more information on this step.
Step 2: Create opt-in form
Under Listbuilding > New Listbuilding, select the software in which you want to embed the opt-in form. In this guide, OptimizePress is selected.
2a) Add the affiliate field to the opt-in form
For Insert fields, select the option Affiliate or the individual name you have chosen.
Like many other autoresponders, KlickTipp uses iFrames or its own embed code for the opt-in forms. To ensure that this method runs smoothly, we recommend that you embed the HTML form of the autoresponder directly on your opt-in page. To do this, click on the Embed code on KlickTipp and copy the HTML source code contained therein into your landing page’s opt-in box.
So that the affiliate field does not appear for the end users, the field type=“text” is replaced by type=“hidden” before the name of the field (in this case name=“fields[field43053]”). The name after name= is specific to each autoresponder and does not necessarily have to be the same for you.
If you have difficulties with this step, the following alternatives are available:
- The affiliate field can also be hidden using CSS style sheets. The marked code is inserted before and after the affiliate field in the HTML source code:
The rest of the source code remains unchanged!
- Some autoresponders have the option to hide a field in the opt-in form by clicking on the option Hidden. This option is available either when you set up the field in the master record or when you create the opt-in form. Find out more about this step in your provider’s documentation.
After inserting the form into your opt-in page, the next step is to copy the field name (marked in the image below) of your affiliate field in the HTML source code with Ctrl+C. This is in quotation marks after name= and does not necessarily have to correspond to the name you chose in step 1, but can, as in this example, have an internal name.
(You have to be logged into Digistore24 first.)
In the form, enter the name of the affiliate field that you copied in the previous step. As already mentioned, the name does not necessarily have to correspond to the name you assigned to the field.
ExampleThe hidden input field has the HTML code:
<input type="hidden" name="my_affiliate" value="" />
To do this, click on Page Settings in the LiveEditor in OptimizePress…
… and insert the code under Other scripts, while selecting Header from the dropdown menu above.
If no free field is displayed, click on Add new.
Step 3: Create content pages with links to the opt-in page and to the sales page
3.1 Content page with link to your opt-in page
Now create a content link to your opt-in page in the vendor view under Account > Content pages. The affiliate ID is recorded in the opt-in form, which is not visible to the end user since you previously set the field to hidden. Click on Create content page, enter the opt-in page for the field Target URL and then select the product that should be marketed with this opt-in page.
3.2 Content page with link to your sales page
As in step 3.1, go to Account > Content pages in the vendor view and click on Create content page. In the field Target URL, enter your sales page and select the corresponding product again.
You then use the content link in step 4 to create the email. Important: Use the content link with HTTPS, whereby the target URL of the sales page does not necessarily have to contain HTTPS. The additional field Affiliate may be empty if the opt-in page is called up without an affiliate link (which does not work with the content link without HTTPS).
You can find the content link with HTTPS by clicking on the pencil icon to open the menu for editing the content link.
Step 4: In the autoresponder email: Use content link for the sales page and insert placeholder for the additional field “Affiliate”
If an affiliate ID has been entered for an email address, this must be taken into account when calling up the sales page. This means that the content link created in step 3.2 must now be included in your newsletter or follow-up email.
The link from step 3.2 has a placeholder for this:
In this example, %%AFFILIATE%% is the placeholder for the additional field Affiliate and is specific to the autoresponder, so you should not just use it. The appropriate placeholder can be found in the autoresponder’s documentation. You can remove CAMPAIGNKEY at the end of the link.
On KlickTipp, go to the selection menu Placeholder when creating the email and select the field created in step 1. In this case, the field is called Affiliate.
This placeholder is then added to the end of the link. Of course, you can also use it in the hyperlink.
Note: This link should not be shortened with a URL shortener; otherwise the placeholder can no longer do its job.
Step 5: Test process
- Call up the content link of the opt-in page with an affiliate ID using e.g. a smartphone.
- Register via the opt-in form in the autoresponder.
Tip: To test whether the affiliate ID is included in the opt-in form, you can leave the affiliate field visible by skipping the relevant step in 2a. However, don’t forget to change this setting later on.
- Send a test email in the form of a newsletter or a follow-up email in which you have inserted the placeholder in the content link for the sales page.
- Open the email in your inbox using a device different to the one you used to register for the opt-in form.
- Click until you get to the Digistore24 order form.
The affiliate name must appear at the bottom of the order form. Once this appears, everything is set up correctly.
Via a tracking code that automatically stores the affiliate ID in your system.
For this option you need developer knowledge. To learn more, click here.