Offering additional products as "gadgets" is an effective strategy to help you generate more sales.
"Combination products" not only make your product more attractive; they also help you turn your customers into raving fans.
What is an additional product?
By additional product, we mean a product that is offered as a (mostly free of charge) "gadget" in addition to a main product.
It is often used to offer the customer a temporary special offer ("Only today will you get this gadget for free!").
However, you must also set up your additional products correctly:
Example 1: Special offer with CD as a gadget
Lisa sells an online course where she teaches hip-hop dance to her customers.
Since the access data for her online course is sent to customers by email, the product type is: Digital - Member area.
As a special offer, she has now decided to offer a CD with hip-hop music that enables the person to practice for one week free of charge.
So if someone buys her online course during the week, they get the CD for free.
Since the CD is sent to the customer, the product type is: Physical product.
=> Since these are two different product types, Lisa has to create the online course as a main product and the CD as an add-on.
Example 2: Online coaching with reference book
Harold does online coaching sessions where he helps his clients build an online business.
As these sessions are held via Skype, the product type: Electronically supplied remote service.
To enable him to better handle the detailed questions of his customers in his online coaching sessions, he has now written a short handbook in which he explains the basics that he would otherwise have to include in his online coaching sessions. In the future, he will use this handbook as a compendium and reference for his coaching sessions.
Since this handbook has to be sent out, the product type is: Book (printed).
=> Since these are two different product types, Harold has to create the online coaching as a main product and the handbook as an add-on.
Example 3: Product package with four products
Christina produces protein powder for muscle building.
She now wants to sell this as a product package and market it as an "All-in-one muscle building package".
This package should consist of the following products:
- The protein powder (Product type: Food supplement)
- A recipe book (Product type: Book (printed))
- A service in which a customized nutrition plan is created for the customer (Product type: Electronically supplied remote service).
- Access data to a member area to facilitate communication within the community (Product type: Digital - Member area).
=> Since these are four different product types, the protein powder, the recipe book, the nutrition plan service and access to the member area must be sold as separate products.
It does not matter which three products are created as an add-on and which one is the main product.
Tips for creating additional products
Specify that the add-on must be purchased
You can specify that the add-on must be purchased together with the product package.
If you do not specify this, your customer can decide whether they want to add the product or not.
Add-on must be purchased
When you create the add-on in the product settings of the main product in the Add-ons tab, set the option Buyer can change quantity to No, and make sure that the quantity you want to deliver to your customer is entered in the Default quantity option.
The reason for this is that different product types have different accounting and tax calculation processes. For this reason, we are obliged not to approve all products consisting of several products (e.g. main product + additional product)↩