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Track advertising campaigns with tracking and campaign key

​If you want to track your advertising campaigns, you can add a tracking key (for vendors) or a campaign key (for affiliates) at the end of the links you use for the advertising campaign.

​Difference between tracking key and campaign key

Tracking key

Campaign key

​Who is it for?

For ​vendors

For ​affiliates

​Looks like this and is attached to the end of the link:

/?ds24tr=TRACKINGKEY *

/CAMPAIGNKEY *

​When a customer calls up the key, it is stored as a cookie:

Can be attached to the promolink1

Can be attached to the content link2

Can be attached to the orderform link3

Not in the format mentioned above (read more here).

* TRACKING KEY/CAMPAIGN KEY will be displayed under Reports > Transactions for a purchase made via the respective link. You can freely choose your tracking key/campaign key, but it must not be longer than 127 characters.

The tracking key is attached to the end of the promo, content or orderform link.

Promolink

https://www.digistore24.com/redir/PRODUKT-ID/AFFILIATE/?ds24tr=TRACKINGKEY

Content link

https://www.digistore24.com/content/PRODUKT-ID/CONTENT-LINK-ID/AFFILIATE/?ds24tr=TRACKINGKEY

Orderform link

https://www.digistore24.com/product/PRODUKT-ID/?ds24tr=TRACKINGKEY

​The text TRACKINGKEY that is marked blue and in italics can be replaced by any combination of text and numbers. This means you can freely choose your tracking key. However, please do not replace ​the ​​​"?ds24tr=" ​that comes before it.​​​ 

Please pay attention when selecting your tracking key!

Please ensure that your tracking key is not longer than 127 characters and that is only consists of the following characters:

  • Small and capital letters, but no umlaut
  • Underscores
  • Hyphens
  • Numbers

The campaign key is attached to the end of the promo, content or orderform link.

Promolink

https://www.digistore24.com/redir/PRODUKT-ID/AFFILIATE/CAMPAIGNKEY

Content link

https://www.digistore24.com/content/PRODUKT-ID/CONTENT-LINK-ID/AFFILIATE/CAMPAIGNKEY

Orderform link

https://www.digistore24.com/product/PRODUKT-ID/?cam=CAMPAIGNKEY

​The text CAMPAIGNKEY that is marked blue and in italics can be replaced by any combination of text and numbers.

Please pay attention when selecting your campaign key!

Please ensure that your tracking key is not longer than 127 characters and that is only consists of the following characters:

  • Small and capital letters, but no umlaut
  • Underscores
  • Hyphens
  • Numbers

​Examples/Use Cases

​Tracking key example (vendor)

​Campaign key example (affiliate)


  1. The link that leads to the sales page and is used by affiliates to promote a product. Example: https://www.digistore24.com/redir/PRODUKT-ID/AFFILIATE/

  2. A link that has to be created and approved (unlike the promolink), but that does not necessarily lead to the sales page. It is used by affiliates to promote a product. Example: https://www.digistore24.com/content/PRODUKT-ID/CONTENT-LINK-ID/AFFILIATE/

  3. The link that directly leads to the order form. Example: https://www.digistore24.com/product/PRODUKT_ID

Updated on 15. May 2020

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